http://www.elearningpost.com/archives/006926.asp schrieb / wrote: Concept: Emotion and Design FAQ: Art Swanson on why emotional design is not just a current fad. Q: Are form, feel, and emotion things that everyone in product development needs to worry about? A: Yes. All products incite emotion. There are no emotionless product experiences. You can ignore the emotional impact of your product, but that doesn’t mean it’s not there. The emotional experiences people have with products can impact return rates, long-term customer satisfaction, word of mouth referrals, and brand and product quality perceptions. (thanks Kelake) http://www.localtechwire.com/article.cfm?u=9394

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