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Articles: Amy Gahran on Narratives and Decision-Making
http://www.elearningpost.com/archives/006996.asp schrieb / wrote: Articles: Amy Gahran on Narratives and Decision-Making: Amy Gahran has followed up with two detailed articles on my previous post using e-learning as a narrative technique. Wonderful stuff. ‚If you want to treat e-learners as human beings, give them narrative. Save the exposition for backgrounders in your library.‘ ‚Effective e-learning can…
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Artikel: Geschwätziges eLearning?!
http://bildung.twoday.net/stories/385424/ schrieb / wrote: Artikel: Geschwätziges eLearning?! Oder: Was man von der Erzähltheorie lernen kann… Eine Erzählung mit einem stringenten emotionalen Spannungsbogen unterstützt die Aufnahmebereitschaft von eLernenden optimal. Stimmt diese Hypothese? Wie kann eine Erzählung zu Lernmotivation führen? Wie baut sich Spannung auf? Und wie vermittelt man Wissen auf dynamischen, individualisierten Lernpfaden und entwickelt gleichzeitig…
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Article: The Power of a Good Brand Story
http://www.elearningpost.com/archives/006949.asp schrieb / wrote: Article: The Power of a Good Brand Story: There are some ready useful articles at Brandchannel. This one is on the need to craft your brand story. ‚[Brands are] a special kind of story–they’re strategic; they build on themselves chapter by chapter, over time; they grow as they respond to changing…
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Blog: Leader’s Guide to Storytelling
http://www.elearningpost.com/archives/006934.asp schrieb / wrote: Blog: Leader’s Guide to Storytelling: Some wonderful writing and analysis is taking place at Steve Denning’s ‚Leader’s Guide to Storytelling‚ weblog. In one post he analyzes why the 1984 Super Bowl ad for the Macintosh was a success and why similar efforts failed in the dot-com boom. His opinion is that…
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Concept: Digital Storytelling Cookbook
http://www.elearningpost.com/archives/006730.asp schrieb / wrote: Digital Storytelling Cookbook: A comprehensive guide on digital storytelling. The seven design elements are of particular interest: Have a distinct point of view Focus on answering the dramatic question Experiment with emotional content User the gift of your voice Utilize the power of the soundtrack Economize the use of the visual…