http://www.elearningpost.com/blog/long_vs_short_articles_as_content_strategy/ schrieb / wrote: Article: Long vs. Short Articles as Content Strategy: Jakob Nielsen on when to use short articles and when to use long articles. As expected the answer "depends" on your users "dietary" preferences.

• If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
• If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems.

http://www.useit.com/alertbox/content-strategy.html

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