http://www.elearningpost.com/archives/006934.asp schrieb / wrote: Blog: Leader’s Guide to Storytelling: Some wonderful writing and analysis is taking place at Steve Denning’s ‚Leader’s Guide to Storytelling‚ weblog. In one post he analyzes why the 1984 Super Bowl ad for the Macintosh was a success and why similar efforts failed in the dot-com boom. His opinion is that the dot-com ads were ‚inscrutable narratives‘.
See also:
- Article: Storytelling for Leaders: http://b76.ch/?s=Topic557
- Article: Story at Work (Storytelling in Organizations): http://b76.ch/?s=Topic459
- Concept: Take Someone to Dinner: http://b76.ch/?s=Topic373
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