http://www.elearningpost.com/archives/006949.asp schrieb / wrote: Article: The Power of a Good Brand Story: There are some ready useful articles at Brandchannel. This one is on the need to craft your brand story. ‚[Brands are] a special kind of story–they’re strategic; they build on themselves chapter by chapter, over time; they grow as they respond to changing customers and changing markets.‘ http://www.brandchannel.com/brand_speak.asp?bs_id=96

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